Full episode
555: The Incredible Rarity of Changing Your Mind


Ira introduces “the backfire effect,” a phenomenon stating that when confronted with evidence disproving what we believe, most of us ignore that evidence, dig in and become more entrenched in our beliefs. Which just makes the recordings he plays more surprising—recordings of canvassers going door to door and effectively convincing people to completely flip their positions. (5 1/2 minutes)