Full episode
535: Origin Story (2014)
Act One

Mad Man

Producer Sarah Koenig tells the story of her father, Julian Koenig, the legendary advertising copywriter whose work includes the slogan "Timex takes a licking and keeps on ticking" and Volkswagen's "Think Small" ads. For years Sarah has heard her dad accuse a former partner of stealing some of his best ideas, but until recently she never paid much attention. Then she started asking her dad for details of this fight for his legacy, and what she learned surprised her. Sarah is the host of our new spinoff podcast, Serial. (20 minutes)